Legal
Privacy Policy
Last updated: July 16, 2026
This Privacy Policy explains how Doc Holliday’s (“Doc Holliday’s,” “we,” “us,” or “our”) collects, uses, and shares information when you visit our website at dochollidaysd.com (the “Site”), make a reservation, join our rewards program, or otherwise interact with us. By using the Site, you agree to the practices described here.
Information We Collect
Information you provide. When you book a table, sign up for dining rewards, or contact us, you may provide details such as your name, email address, phone number, party size, reservation details, and any message you send. Payments and rewards balances are handled by our third-party providers (see below); we do not store full payment card numbers on the Site.
Information collected automatically. When you browse the Site, we and our analytics providers may automatically collect technical and usage information, including your IP address, device and browser type, pages viewed, links and buttons clicked (for example “Directions,” “Call,” and “Instagram”), referring pages, and the date and time of your visit. This is done using cookies and similar technologies as described below.
Cookies & Tracking Technologies
Cookies are small files stored on your device. We use them, along with tags and scripts, to run the Site, understand how it is used, and improve it. Non-essential (analytics and advertising) cookies are set only after you consent through our cookie banner. You can change your choice at any time using .
| Technology | Provider | Purpose |
|---|---|---|
| Google Analytics 4 | Google LLC | Measures page views, traffic sources, and on-site actions to understand usage. Set only with your consent. |
| Google Tag Manager | Google LLC | Loads and manages the tags above and honors your consent choices via Google Consent Mode. |
| inKind | inKind | Powers dining rewards and related offers. May set cookies to recognize members and support the rewards program. |
| Essential / functional | Doc Holliday’s | Remember your cookie preference and keep the Site secure and working. Always active. |
Most browsers let you block or delete cookies through their settings. Blocking essential cookies may affect how the Site works.
How We Use Your Information
We use the information we collect to:
- Take and manage reservations and respond to your inquiries.
- Operate our dining rewards program.
- Understand and improve how the Site performs and how guests use it.
- Maintain the security and integrity of the Site.
- Comply with legal obligations and enforce our terms.
How Your Information Is Shared
We do not sell your personal information for money. We share information with service providers who help us operate the Site and business, including:
- Google — analytics and tag management (Google Analytics, Google Tag Manager).
- inKind — dining rewards and related payment/loyalty services.
- OpenTable — online reservations. When you book through our reservation link, your booking details are handled under OpenTable’s privacy policy.
- Sanity — content management platform that stores the Site’s content (menus, hours, and business details).
- Vercel — website hosting and delivery, which processes server logs (including IP addresses) to serve and secure the Site.
- Instagram / Meta — if you click through to our social profile, your activity there is governed by that platform’s privacy policy.
We may also disclose information if required by law or to protect our rights, guests, or the public.
Your Choices & Rights
You can manage cookie and analytics tracking at any time through . You may also opt out of Google Analytics across sites using Google’s browser add-on.
Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information, and to opt out of certain sharing. California residents have rights under the CCPA/CPRA, and visitors in the EEA/UK have rights under the GDPR. To exercise any of these rights, contact us using the details below and we will respond as required by applicable law.
We honor recognized browser-based opt-out signals, such as Global Privacy Control (GPC), where required by law.
Data Retention
We keep personal information only as long as needed for the purposes described in this policy, to comply with our legal obligations, resolve disputes, and enforce our agreements. Analytics data is retained according to our providers’ settings and standard retention periods.
Children's Privacy
The Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us so we can remove it.
Data Security
We use reasonable administrative and technical safeguards to protect information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. Your continued use of the Site after changes take effect constitutes acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, contact us at privacy@dochollidaysd.com. For more ways to reach us, visit our Find Us page.